Senior Manager, Conversion Rate Optimization & UX

dentsu
Full time | Full day

Senior Manager, Conversion Rate Optimization & UX

Posted 23 October by dentsu

  • Chicago

Company Description

Dentsu International is a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data, and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit dentsu.com/us.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Job Description

dentsu Media US is seeking a Senior Manager, Conversion Rate Optimization & UX to join the Performance Experience team.

The Performance Experience team’s core objective is to drive business results through data-driven and audience-centric site testing, optimization, and content strategy.  As a senior manager, this role will function as a key member of the team by helping to lead UX and CRO for dentsu Media clients. 

This role includes omni-channel digital strategy development, primary and secondary research, as well as digital user experience planning.  The right candidate has a strong strategic mindset and foundation in performance marketing, with a proven track record of developing digital marketing recommendations to solve strategic business challenges.

The ideal candidate:

  • Is an SME in two key areas: web analytics/storytelling and UX/CRO
  • Has deep experience conducting conversion audits, analyzing website usability and developing efficient test scenarios that lead to enhanced site performance
  • Is passionate about innovation and human-centered digital marketing and experiences
  • Thinks strategically about how digital can drive business objectives, short and long term. Able to ‘connect the dots’ and act as leader within a multi-disciplinary team
  • Encourages progressive thinking and the pushing of boundaries
  • Has a curious drive to further the understanding of customers, how and why they buy, their purchase journey, pain points and motivations, and how they use products
  • Is an engaging and empathetic manager who “leads by doing” and fosters confidence, trust and respect with internal and external stakeholders
  • Has successfully led CRO client engagements in a fast-paced, agency environment
  • Builds relationships and collaborates closely with our Analytics, Media, Development, and Creative teams.

 

PRIMARY RESPONSIBILITIES:

 Conversion Rate Optimization & UX:

o   Develop data-driven conversion strategies and user experience strategies based on customer segmentation analysis and customer behavior 

o   Relentlessly drive growth through creative thinking, compelling data-driven insights, test-and-learn methodology, and rapid execution

o   Produce cohesive and well-informed strategic plans for clients to bring success to marketing campaigns, leveraging audience segmentation, customer/consumer behaviors, site analytics, performance analytics, consumer journey analysis

o   Collaborate with clients and internal teams, such as analytics, account, media, and creative, to optimize campaigns and ensure timely deliverables that meet client expectations

o   Examine clients’ businesses to get to know their brands and understand their objectives, recognize business challenges, and arrive at insights that solve their business challenges

o   Apply UX best practices when conducting competitive & heuristic analysis—as well as to all design recommendations

o   Develops data-driven roadmaps for websites and paid media landing pages that prioritize testing and optimization opportunities for client teams

o   Adhere to testing best practices and build test plans: objective, hypothesis, segmentation, KPIs, data benchmarks, variant designs and test set up

o    Test reporting: analyzes test performance across all applicable segments/dimensions, distill and deliver to the client with insights and recommended next steps

o   Provides website and app audits and strategic recommendations based on UX best practices and usability standards

o   Develops UX recommendations as part of a site re-design and/or site migration

 

Data Storytelling & Analysis:

o   Delivers clear insights from synthesizing a wide range of qualitative and quantitative data sets:  site analytics, user testing, media campaign performance, first and 3rd party data, audience insights, etc.

o   Able to dig into the data and “see” how that translates into user behavior, preferences, gaps & opportunities

o   Formulate comprehensive, intuitive stories that influence client decisions and impact cross-functional team strategies/tactics

o   Identifies the need for research, and designs, executes, and interprets the collection of consumer intelligence from a variety of primary research methods that may include surveys, user testing, or usability research, as well as site visualization and analytics tools

o   Oversees, collects, and interprets intelligence data from third party research sources to bring a marketplace perspective to client-facing deliverables

Qualifications

REQUIRED QUALIFICATIONS

  • 3-5 years of relevant work experience, ideally at least 3 years of experience with conversion analytics and testing tools, web development, UX and digital media
  • Successfully executed multi-channel marketing and testing strategies
  • Excellent written and verbal communication skills, and experience in developing high-quality presentations using Microsoft PPT
  • Analytical, critical thinker with an understanding of branding, business and strategic planning
  • Ability to synthesize qualitative and quantitative findings into strategic recommendations, and translate those recommendations into actionable digital experiences
  • Strong quantitative and problem-solving skills and comfortable in a data-driven business environment
  • Ability to manage multiple projects and time-sensitive deadlines in a fast-paced team environment
  • Experience collaborating with multiple teams
  • Experience with business development and participating in agency pitch responses
  • Can clearly and persuasively communicate strategic recommendations to senior audiences, both internally and externally
  • Experience in optimizing cross-channel touchpoints, in collaboration with performance marketing teams
  • Experience with dynamic landing page management and content personalization strategies 
  • Demonstrated knowledge of digital marketing and website conversion 
  • Qualitative and quantitative research:  surveys, site polls, user testing, usability, competitive analysis
  • Site analytics: Adobe Analytics, Google Analytics, Hot Jar, Lucky Orange, Content Square
  • Working knowledge of best-in-class conversion testing platforms (Adobe Target, Google Optimize, Optimizely, Dynamic Yield, Monetate, Oracle Maxymiser) 
  • UX Design & Prototyping software: Sketch, UXPin, Axure, etc.
  • MS Office

 

DESIRED SKILLS

Content Strategy:

o   Design & deliver effective audience-centric strategies that align with SEO & UX best practices

o   Create audience research deliverables grounded in in-depth first and 3rd party research: consumer profiles, decision journeys, decision criteria, etc.

o   Collaborate with SEO and Creative teams to develop multi-channel content strategies

o   Leverage SEO insights and produce comprehensive content briefs that inform creative development

o   Deliver holistic reports leveraging data from multiple sources: site analytics, media performance, SEO data, etc.

 

#LI-MB2

Additional Information

Employees from diverse or underrepresented backgrounds encouraged to apply.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

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