Analyst, Local Investment

Publicis Groupe
Full time | Full day

Analyst, Local Investment

Posted 23 September by Publicis Groupe

  • Chicago

Company Description

Publicis Media is one of Publicis Groupe’s four solution hubs, aligning all of Publicis Groupe’s media agencies and operations. Publicis Groupe (Euronext Paris Exchange: FR0000130577; CAC 40 index), is the world’s third largest communications group. 

Publicis Media Exchange (PMX) delivers sustainable, transparent, competitive advantage to Publicis Media clients and agencies.  This is done through the consolidated strength of our agencies, deep understanding of our client drivers, leveraging scaled investment, marketplace innovation, strength in partnerships and intelligence.

Job Description

Ignite your career as a Local Media Analyst in the Publicis Media Exchange! As an experienced Media Investment Professional, you already know that Local Media is dynamic and more crucial than ever, providing clients with market-specific strategies that maximize results while reducing waste. Publicis Media Exchange has re-imagined Local Media bringing together our Collective, Spark, Starcom, and Zenith agency brands.  Join our team, and use your love of Analytics across Local Video and Audio. Become part of a team that provides one of the most critical functions in The Publicis Media Exchange!

Our analysts are the foundation of our local buying process, providing the critical data components that inform buys across all agencies and clients. This role is all about the numbers, tapped into the pulse of evolving measurement methodology and setting the stage for company and client success.

As an Analyst, you will:

Learn how to forecast audiences in all market areas in your assigned local markets

Learn how to manage timelines successfully and ensure key performance metrics are achieved

Become an expert on the leading local buying platforms and tools

Become an expert on local market nuances

Be evolved in testing and activating new workflows concept

You will have the full support of our Supervisors and Management to fuel your growth and maximize your potential

You will have access to additional training on a vast library of advertising content

As an Analyst, you will:

  • Learn how to forecast audiences in all market areas in your assigned local markets
  • Learn how to manage timelines successfully and ensure key performance metrics are achieved
  • Become an expert on the leading local buying platforms and tools
  • Become an expert on local market nuances
  • Be evolved in testing and activating new workflows concept
  • You will have the full support of our Supervisors and Management to fuel your growth and maximize your potential
  • You will have access to additional training on a vast library of advertising content

Qualifications

If you have 3+ years of experience in Local Video and Audio Investment and with specific television and radio knowledge. If you are approachable, collaborative, responsible and accountable. If you exhibit sharp attention to detail and great math skills. If you have a proficient knowledge of Excel and experience with HMX, OX, and Prisma media platforms. If you have a strong understanding of local media measurement (Nielsen and Comscore), then this could be an outstanding opportunity for you!

Additional Information

All your information will be kept confidential according to EEO guidelines.

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